Job Description – Admission Officer
Department: Sales / Admissions
Reporting To: Team Lead – Admissions / Sales Manager
Employment Type: Full-Time
Experience: 1+ Year
Location: Kochi
Role Summary
The Admission Officer is responsible for converting prospective student leads into enrollments by providing accurate information, counselling students, and guiding them through the admission process. The role plays a key part in achieving admissions targets while ensuring a positive and professional experience for students and parents.
Key Responsibilities
Lead Conversion & Sales
Convert qualified leads into enrolled students through effective communication and follow-ups
Clearly explain program features, benefits, eligibility, and outcomes to prospective students
Address objections and concerns to support informed decision-making
Student Counselling & Guidance
Counsel students on course selection based on their interests, background, and career goals
Guide students through admission requirements, documentation, and enrollment steps
Provide accurate information about learning formats, duration, fees, and certifications
Relationship Management
Build and maintain strong relationships with students and parents
Ensure a positive experience throughout the admission journey
Act as a single point of contact until enrollment is completed
Follow-ups & Engagement
Conduct timely and consistent follow-ups via calls, emails, WhatsApp, webinars, and other channels
Nurture leads until final admission decision
Maintain high engagement levels with prospective students
CRM & Documentation
Update and maintain accurate student details, interactions, and admission status in the CRM
Track lead progress and conversion stages
Ensure proper documentation and data accuracy
Target Achievement
Meet or exceed individual and team admission targets
Contribute to overall revenue and enrollment goals
Participate in sales campaigns and admission drives
Cross-functional Coordination
Coordinate with marketing, academics, and operations teams for smooth enrollment
Share feedback on lead quality and student concerns with relevant teams
Required Skills & Competencies
Sales & Communication
Strong persuasive and negotiation skills
Clear verbal and written communication
Ability to handle objections and close admissions
Student-Centric Skills
Counselling and relationship-building skills
Empathy and problem-solving approach
Ability to understand student needs and motivations
Technical & Process Skills
Familiarity with CRM systems for lead tracking and reporting
Comfortable using calls, emails, WhatsApp, and virtual tools
Basic understanding of EdTech admissions processes
Qualifications & Experience
Bachelor’s degree in any discipline
Minimum 1 year of experience in admissions, sales, or counseling roles
Prior experience in EdTech / Education / Training institutes preferred
KPIs & Performance Metrics
Admissions & Sales Performance
Lead-to-enrollment conversion rate
Monthly and quarterly admission targets achieved
Follow-up adherence and response turnaround time
CRM & Process Compliance
≥ 98% data accuracy in CRM updates
100% compliance with lead stage and documentation updates
Student Experience
Student satisfaction and feedback scores
Zero major escalations due to misinformation or process gaps
Productivity & Discipline
Daily call and follow-up productivity benchmarks met
Attendance and adherence to work schedules
Growth & Development
Opportunity to grow into Senior Admission Officer / Team Lead roles
Continuous training on programs, sales techniques, and CRM usage